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Research papers

Capitalizing

This paper details a practical example of CapitalizingTM, a research tool with an innovative method that estimates the brand's contribution to the market share and to the price of a product (or service). This application has been implemented for...

Catalogue: Congress 2006: Foresight
Authors: Damien de Ponthaud, Valerie Jourdan, Philippe Jourdan
September 17, 2006
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Citation

de Ponthaud, Jourdan and Jourdan (2006a, September 17). Capitalizing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/capitalizing


Research papers

An exploratory study of the non-participation in the online surveys using access panels

During the last ten years, the evolution of ad hoc studies has been marked by the rise of the surveys carried out on access panels. Studies on access panels have extended to brand image tracking, advertising campaigns, lifestyles and values surveys...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Philippe Jourdan, Valerie Jourdan
April 17, 2005
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Citation

Jourdan and Jourdan (2005a, April 17). An exploratory study of the non-participation in the online surveys using access panels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-exploratory-study-of-the-non-participation-in-the-online-surveys-using-access-panels